“Fairmont Hotels & Resorts has recently partnered with the New York-based fragrance line Le Labo to introduce a custom amenity line, set to be available in rooms by December. This collaboration follows a trend among luxury hotels to offer unique and high-quality in-room products. For example, Hilton has introduced a Peter Thomas Roth line specifically developed for the brand, while Mondrian offers Malin + Goetz products, and Marriott partners with Bath & Body Works for their orange ginger collection. Hyatt has also teamed up with the eco-friendly brand Portico.
Fairmont Hotels & Resorts, known for its distinctive and unique properties around the world, is now offering guests the Le Labo Rose 31 fragrance line. This exclusive amenity features a scent that combines warm, spicy floral, and woodsy notes, appealing to both men and women. The Grasse Rose scent used in Rose 31 is a subtler, less fruity alternative to typical rose fragrances, complemented by cumin, olibanum, cedar, musk, and a hint of amber, creating a mysterious and captivating aroma.
Le Labo, founded in 2006 by Edouard Roschi and Fabrice Penot after their careers at luxury beauty brand Armani, is renowned for its handmade perfumes and home scents. The company works with some of the most creative perfumers in the world, using only the highest quality raw ingredients. The Rose 31 scent, which was named Wallpaper magazine’s best perfume of the year and is Le Labo’s bestseller, will be featured in shampoo, conditioner, body wash, body lotion, and soap products exclusively available at Fairmont Hotels & Resorts. These products will be lightly fragranced and packaged in environmentally friendly containers, made from 100 percent recycled materials that are also 100 percent recyclable. The formulas are biodegradable, free of parabens, petroleum, and sodium lauryl ether sulfate (SLES), aligning with Fairmont’s commitment to environmental sustainability through their Green Partnership Program.
Guests will also have the option to purchase these products at Fairmont Stores in Canada and the U.S., as well as online starting in December. This partnership aims to enhance guests’ stays by offering a unique and memorable sensory experience, further solidifying Fairmont’s reputation for luxury and attention to detail.”